Projects

This page is a growing archive of my work—across research and strategy—at the intersection of media, technology, and everyday life. Each project here reflects a different kind of curiosity: how people use things, how stories are told, how infrastructures shape experience.

PhonePe

On the question of Health Insurance.

Coming soon...

Pocket FM

A case study in audio-first strategy, mediatization, and the future of entertainment.

How does audio storytelling shape our sense of time and imagination? I explore the idea of the screen as an internal space and uncover why audio feels immersive, incomplete, and deeply personal.